J.D. Power #1 Mass Market Brand
The Kia brand has always been about quality. We have the latest data points to back that up: Kia Motors has been ranked the #1 mass market brand in the J.D. Power 2020 U.S. Initial Quality Study (IQS) for the sixth year in a row!
What does this award mean for you as you shop for your next new Kia? Our team at Brown-Daub Kia will walk Easton, Allentown, and Quakertown, Pennsylvania, drivers through the details. Reach out to us to learn more about the Kia cars that ranked highest in the study.
J.D. Power Initial Quality Study: What Is It?
You may be wondering how Kia was ranked number one in the industry for initial quality by J.D. Power.1 The study itself is the industry benchmark for new vehicle quality measured at 90 days of ownership. It’s a proven predictor of long-term reliability, which is why so many people tune in to find out the results each year.
Every year, J.D. Power obtains consumer feedback on every significant model in the market. The data is useful to automakers as they use it to design and build higher quality vehicles and stay competitive.
The study considers detailed information on over 200 problems from nine vehicle categories:
- Climate
- Driving Assistance (new for 2020)
- Driving Experience
- Exterior
- Features/Controls/Displays
- Infotainment
- Interior
- Powertrain
- Seats
Why Is Kia the #1 Mass Market Brand?
Kia ranked highest in the J.D. Power 2020 U.S. IQS with a reported 136 problems per 100 vehicles—the lowest number of reported problems.1 Its latest win was fueled by the Kia Forte and the Soul, which were included among the top 10 vehicles in the industry!
Kia also earned segment-best performances from the Forte (compact car), the Soul (compact SUV), the Sorento (midsize SUV), and the Sedona (minivan).
The incredible attention to quality at every level has helped Kia stand out. We mentioned earlier that the IQS predicts reliability. Well, in turn, reliability has a significant impact on owner satisfaction and brand advocacy and loyalty among customers.
Shop Our Inventory of New Kia Models
We have every model in the Kia lineup here on our showroom floor. That includes the ones that notched wins in the J.D. Power 2020 U.S. IQS. You can check out your favorite models in our inventory online and even do some research on their specs and features. Use this handy guide to get started.
- For family adventures: Kia Sorento, Kia Sedona
- For efficient driving: Kia Forte
- For versatile fun: Kia Soul
You can learn more about these models in our library of Kia car reviews! Our sales team will also be glad to show you what makes these Kia vehicles unique.
Celebrate Kia, the #1 Mass Market Brand
Winning the J.D. Power #1 mass market brand award for initial quality is nothing new for Kia—but it’s still worth celebrating! Easton, Allentown, and Quakertown, PA, shoppers can learn more about the award and how our individual models scored here at our showroom.
Drop us a line at Brown-Daub Kia when you’re ready to test drive a top-10 vehicle in initial quality!
1 Tied with Dodge. https://www.jdpower.com/business/press-releases/2020-initial-quality-study-iqs
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